To measure the success of an email campaign, consider the following metrics:
1. Open Rate: The percentage of recipients who open the email. A high open rate indicates that the subject line was compelling. 2. Click-Through Rate (CTR): The percentage of recipients who clicked on links within the email. This shows how engaging the content was. 3. Conversion Rate: The percentage of recipients who took the desired action, such as signing up for a course or scheduling an appointment. 4. Bounce Rate: The percentage of emails that were not delivered. A high bounce rate may indicate issues with the email list. 5. Unsubscribe Rate: The percentage of recipients who opted out of future emails. A high unsubscribe rate may suggest that the content is not meeting the audience's needs.
