Keeping Promises: Following through on commitments, no matter how small, reinforces trust and reliability. Honesty: Providing truthful information to patients about their health, treatments, and potential outcomes. Confidentiality: Protecting patient privacy by not disclosing personal health information without consent. Advocacy: Representing and supporting the interests and rights of patients, even when it is challenging. Consistent Care: Offering continuous and stable care, ensuring that patients feel secure and valued.